How to Create a Music Press Release Template
For independent Australian artists, a well-crafted press release can be the difference between being overlooked and being discovered. It’s not just a tool for media attention—it’s your ticket to securing gigs, building your reputation, and amplifying your reach. At Hunger Digital, we specialise in music PR tailored to the unique needs of artists, and we’re here to guide you through the process of creating a press release that stands out.
Why Music Artists Need a Tailored Press Release
The Australian music landscape is unlike any other. From regional opportunities to local media nuances, understanding the preferences of Australian outlets is key. Using Australian English, knowing which publications to target, and crafting a release that feels relevant to our market can make all the difference. A tailored press release ensures your message resonates with the right audience.
Key Elements of a Music Press Release
Headline: Create a compelling headline that grabs attention instantly.
Introduction: Introduce yourself and your latest project in a way that intrigues the reader without revealing too much.
The Artist's Journey: Share your story, what makes you unique? Why should people care?
The Track Details: Highlight the standout elements of your song. Is there a story behind the lyrics? A unique production style? Stunning visuals?
Conclusion: Wrap up with a strong closing statement that leaves a lasting impression.
Common Mistakes to Avoid
Overloading your press release with unnecessary details, being too vague or repeating yourself.
Sending oversized files or poorly formatted documents (hint: keep it under 1MB).
Failing to personalise your pitch for Australian media outlets—relationships matter!
How Hunger Digital Can Help
Our One-on-One PR Training is designed to empower artists with the tools they need to draft their own press releases confidently. Here’s what you’ll gain:
Tailored advice specific to your music and goals.
A curated media list to ensure your release reaches the right people.
Assistance with crafting a release that stands out in a crowded inbox.
We also provide actionable insights on pitching strategies and follow-ups, ensuring you’re equipped to navigate the PR landscape like a pro.
Want to take your press release to the next level? Book a one-on-one PR session with us today!
