Publicity Campaign: Dyan Tai - ‘Eat It (Before I’m Famous)’

Dyan Tai returns with ‘Eat It (Before I’m Famous)’, a new single landing in July that pushes their hyperpop world further. Built on high-speed J-pop piano chops and retro gaming textures, the track flips cute into propulsive, pairing kawaii sparkle with club-weight drums and a cheeky vocal line that does not pretend to be polite.

The self-described Gaysian Empress of Sydney, Dyan Tai (they/them) is a classically trained pianist turned electronic hyperpop producer, and a harajuku clown prince/princess whose work sits at the intersection of dance music, drag, and cabaret.

Dyan draws on their classical piano training for ‘Eat It (Before I’m Famous)’ building the track around high-speed J-pop-style piano chops, retro gaming audio, and chiptune synths. That hyperkawaii palette is pushed up against heavy UKG and Jersey Club drum loops, hyperpop percussion, and a cheeky lyric that is centred around gay sex.

The single arrives mid-flight through a packed UK and Europe run, following sets at Mighty Hoopla and SXSW London, with upcoming dates including Milkshake Festival, Amsterdam World Pride, King’s Cross Summer Sounds (London), Stockholm Pride and more. Alongside the live run, Dyan is also a featured producer at Tileyard London annual writing camp (Meek, Sigala, Ava Max).

“Travelling and immersing myself in the music community in London has really inspired me to be the most over-the-top, unapologetic version of myself.”

The visual world for ‘Eat It (Before I’m Famous)’ is as deliberate as the production. The clip moves through a hyperkawaii alternate reality, beginning with a traditional Chinese reunion dinner before spiralling into a spicy, surreal sequence that nods to the internet’s obsession with influencer food porn.

Directed by Lucien Jones, the director behind Empress (2025), the video continues a creative partnership rooted in Sydney’s Queer Asian community. Jones’ documentary Empress, centred on Dyan’s music during their Vivid Sydney performance and their community work through FBI Radio and Worship Queer Collective, premiered at Sydney Mardi Gras Film Festival, Queer Screen and Berlin Decolonoise, and is available via DocPlay and Apple TV.

The clip also features legendary drag king Daddy Charles, a long-time collaborator connected through Worship Queer Collective, the LGBTQIA+ Asian community group Dyan founded in 2021.

“In the last 5 years, Daddy Charles and I have consistently created art that brings together the Queer Asian, BIPOC and wider communities. The clip highlights Daddy Charles’s most notoriously known stage performance captured on camera.”

‘Eat It (Before I’m Famous)’ is the start of a new run of releases, with more music scheduled later this year. With the tour run building and the new era getting louder, it feels like a matter of time before Dyan’s name is on everyone’s lips, so consider this the invitation to get in early and eat it up.