Publicity Campaign: Lana Karlay - ‘Never Real’

Seventeen-year-old Australian pop artist Lana Karlay returns with 'Never Real', a bright, nostalgic new single that marks a bold shift from her signature late-night sound. Written and recorded in Los Angeles with producers Adam Moseley and Esthy, 'Never Real' finds Lana embracing a more playful pop energy, infusing her storytelling with upbeat synths and a touch of 2000s nostalgia. At its core, the track is a playful take on that familiar moment of weakness, wanting your ex back even though you know you probably shouldn’t.

 The track’s origins are as spontaneous as its spirit. Lana penned ‘Never Real’ during a creative burst in Silver Lake, LA, transforming what began as a slow, piano-driven ballad into an infectious pop anthem. The song’s production, sparked by Esthy’s playful encouragement in the studio, brings a sense of fun and freedom, capturing the feeling of dancing and singing with abandon. The result is a track that feels both fresh and familiar, with Lana’s expressive vocals and honest lyricism front and centre. The track's energy is further boosted by the dynamic mixing work done by Esthy and the legendary Adam Moseley.

 Filmed on location at Santa Monica Pier, the accompanying music video channels the song’s carefree energy. Immersing herself in the iconic setting, riding the attractions and soaking up the atmosphere, resulting in visuals that are as natural and joyful as the track itself.

“I never pictured myself at 17 that I would be filming at Santa Monica Pier. It was honestly unforgettable. It’s such an iconic place, so getting to shoot a music video there was already amazing, but we also got to actually experience it while filming, going on the rides, eating the food, and just soaking up the whole atmosphere.”

 While ‘Never Real’ showcases a new sonic direction taken from her upcoming album, Lana’s signature remains her focus on vocals and storytelling. Each release, no matter the genre or style, is united by emotional honesty and a desire to connect. As Lana continues to experiment and evolve, her music remains rooted in real experience, balancing the thrill of creative discovery with the authenticity that has defined her journey so far.

 With each release, she invites listeners to find their own meaning in her music, discovering new layers with every listen.