Publicity Campaign: ÚMBRIEL - ‘Say When’

Emerging from a period of creative descent and renewal, ÚMBRIEL shares new single ‘Say When’, the first single from his highly anticipated debut album ‘The Signs’. Lush with shimmering synths and a slow-burning groove, ‘The Signs’ is a pop-forward confessional that traces the journey from heartbreak to self-reckoning.

ÚMBRIEL (he/him) is no stranger to transformation. With a background in jazz voice and a history of theatrical, genre-bending performances, his music has always lived at the intersection of ritual, myth, and raw emotional truth. ‘Say When’ marks a new chapter: honest, immediate, and stripped of spectacle. The track’s immersive production, crafted with longtime collaborator Nick O’Donnell and the ÚMBRIEL band, invites listeners into a dreamlike world where beauty blooms and decays in the same breath.

Written in the aftermath of profound grief and personal upheaval, ‘Say When’  is both confession and release, wrapped up as a transformative pop track. ÚMBRIEL’s vocals move between intimacy and drama, holding care, grief, and resolve. The song’s heart lies in its vulnerability: the quiet ache of connection fading and the grace found in letting go.

The single is the first step in a year-long rollout that sees ÚMBRIEL building an immersive universe where live shows become dreamscapes, and every symbol, sound, and lyric is charged with memory. The project’s queer, values-driven team brings a sense of kinship and integrity to every layer, from visuals to performance.

‘Say When’  isn’t about perfection or grandiosity. It’s about the courage to feel, to fall, and to gather meaning from the fragments left behind. ÚMBRIEL walks the world collecting signs, reminders that to become human is to embrace both the reverence and ruin, the sacred and the broken.

‘Say When’  is out now on all platforms. Step inside the world of ÚMBRIEL and let the resonance linger.