Publicity Campaign: Paulina & Tom Thum - ‘Jaded’

Paulina reunites with globally renowned beatboxing innovator Tom Thum to deliver their latest single, ‘Jaded’.‘ Following the viral success of their first collaboration, ‘Focus on Me’, which amassed over 6 million views across Instagram, TikTok and Facebook, as well as over 200,000+ streams on Spotify, the duo is proving that their creative synergy is a force to be reckoned with. Marking Paulina’s first release in a year and a half, ‘Focus on Me’ not only reignited her artistry but also kickstarted a bold new creative chapter with Tom Thum.

‘Jaded’ showcases the evolution of their collaboration, building on the creative songwriting foundation of ‘Focus on Me’ while pushing boundaries even further. The track blends the raw percussive energy with Paulina’s evocative vocals and sharp lyricism, creating a soundscape that’s both innovative and deeply personal. While ‘Focus on Me’ allowed the artists’ craft showcase through a raw and more stripped-back song of beatboxing and vocals, ‘Jaded’ is a more layered piece featuring sampled sounds from beer cans, lighters, and vocal chops. The track pays homage to their unconventional approach to sound design.

The story behind the song is a celebration of empowerment and playful revenge, with Paulina describing it as a cathartic middle finger to toxicity. “It’s about finding your strength and exposing the truth in the most fun, unapologetic way possible,” she shares. The hook, “Why you look so jaded? Oh, your face is fading,” captures the moment of triumph when the tables turn, and the villain is left to crumble. Inspired by the audacious energy of films like ‘The Other Woman’, ‘Jaded’ is the ultimate glow-up anthem, where confidence reigns supreme, and the past is left in the dust.

Speaking on the collaboration with Tom Thum, Paulina shares - “We wanted to create something that felt like a throwback to a sweaty Miami nightclub in the 80s but with a twist. It’s nostalgic yet forward-thinking, organic but polished.” Tom has amassed over 78 million views on his TEDx talk and a reputation for pushing sonic boundaries, Tom’s artistry continues to redefine what’s possible in music production and is shared with Paulina’s approach to songwriting and production.

The release of ‘Jaded’ comes as Paulina continues to reach new heights in her career. With her Spotify followers increasing by over 1,200% in the past year and her track ‘Focus on Me’ with Tom Thum has seen them charting on iTunes R&B/Soul charts in the United States, United Kingdom, and Greece.

‘Jaded’ is a testament to their shared vision of creating music that’s both boundary-pushing and deeply resonant.