When it comes to releasing a new track, the pre-release phase is often overlooked by emerging artists. Yet, this critical stage can make or break your campaign. By building anticipation and setting the stage for your song’s debut, you can ensure a more impactful launch. In this blog, we’ll explore why the pre-release phase matters, key strategies to implement, tools to simplify the process, and common mistakes to avoid. Let’s dive in!

Paulina reunites with globally renowned beatboxing innovator Tom Thum to deliver their latest single, ‘Jaded’.‘ Following the viral success of their first collaboration, ‘Focus on Me’, which amassed over 6 million views across Instagram, TikTok and Facebook, as well as over 200,000+ streams on Spotify, the duo is proving that their creative synergy is a force to be reckoned with. Marking Paulina’s first release in a year and a half, ‘Focus on Me’ not only reignited her artistry but also kickstarted a bold new creative chapter with Tom Thum.

The year of Lara Villani has just begun, with the first of five singles being released from her debut EP ‘Whiplash’. ‘I love it’, is a track that captures the thrill of unexpected connections and the beauty of spontaneity. Following the success of her earlier releases, including ‘Ghost of You’ and ‘Fire’, Lara continues to carve out her space in Australia’s music scene, offering a sound that is as authentic as it is evolving.

In a powerful blend of indie pop-rock and raw storytelling, 18-year-old queer music artist Kaiyah Mercedes releases her latest single, 'MANIC!!!’. In her true signature format ‘MANIC!!!’ serves as a powerful indie pop rock anthem full of gritty guitars and unapologetic lyricism.

Kaiyah began her musical journey at 13, finding solace in music during the isolation of the COVID lockdowns. Teaching herself piano and guitar, she used music as a tool for self-discovery, allowing her to express complex emotions and experiences through songwriting and documenting her journey of coming out and processing a diagnosis of Autism and ADHD. 

Paisley Heart, is back with a salacious new single, 'Suck Me Off,' featuring gender illusionist Hollywould Star. This unashamed techno anthem invites listeners to embrace their playful side on the dancefloor.

Sonically 'Suck Me Off' invites listeners into the dark allure of techno while bringing a campy lyrical edge. Paisley Heart playfully weaves together the raw energy of blacked-out rave dancefloors with the ultra-violent charisma of drag, creating a menacing and mesmerizing soundscape.

Innovative artist GUARD released his latest single, ‘WEED,’ on February 19, 2025. This track showcases GUARD’s signature electronic-pop sound, blending introspective lyricism with high-energy production. ‘WEED’ takes listeners on a journey through the complexities of relationships, infused with a moody, dark electronic vibe.

In a captivating blend of melodic house and introspective storytelling, electronic music artist London Topaz unveils his latest single, ‘Hear Your Heart’. This release marks the beginning of an exciting new chapter for the Naarm/Melbourne-based artist, known for his cinematic soundscapes and emotive beats. London Topaz's musical journey began with a love for live music and a passion for electronic beats. Influenced by iconic artists like RUFUS DU SOL, Deadmau5, and Eric Prydz, he has crafted a unique sound that resonates with fans worldwide. ‘Hear Your Heart’ is a testament to his growth as an artist, emphasising vulnerability and the power of leading with an open heart.

Acclaimed Balinese gamelan orchestra, Gamelan DanAnda, in collaboration with electro-jazz-fusion group Firetail, highlights the beauty of cultural exchange through their new album ‘Anglayang’. Released under the new label Komunitas Records on vinyl, this project explores the blending of traditional Balinese gamelan music with contemporary jazz fusion. With their sound described by The Age as “a new and thoroughly beguiling-musical language”, the album is set to provide listeners with a sound they’ve never heard before.  

In a remarkable fusion of talent and creativity, singer-songwriter Paulina, alongside beatboxing virtuoso Tom Thum, are set to release their latest single, 'Focus on Me.' This track is a testament to their artistic journeys and shared vision, evolving from a spontaneous jam session into a full-fledged musical masterpiece that has captured the hearts of millions. From receiving the initial reaction from people on Instagram, Paulina and Tom completed writing and producing the track all within one week.